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Data-driven marketing intelligence tool
Datakit provides comprehensive insights
From targeting of digital ad campaigns to management and operational analytics
through marketing data management and integration.
From targeting of digital ad campaigns to management and operational analytics
through marketing data management and integration.
WHAT WE PROVIDE
REPORT SOLUTION
Reporting dashboard for
managing marketing and advertising campaign data
managing marketing and advertising campaign data
Load and share data and provide a variety of template dashboards
Explore insights through dynamic data views
Explore insights through dynamic data views
BENCHMARK SOLUTION
Benchmark tools to check
trends in digital ad campaign execution
trends in digital ad campaign execution
You can check performance statistics for each product and media
in detail and check the status of current digital advertising campaigns.
in detail and check the status of current digital advertising campaigns.
PLANNING SOLUTION
Create a performance analytics-driven
mix to achieve your marketing and media goals
mix to achieve your marketing and media goals
From campaign budgeting to analysing execution effectiveness
Leverage diverse data and advanced modelling to find the right mix
Leverage diverse data and advanced modelling to find the right mix
USE CASES
REPORT
a home appliance advertiser
Question.
Insights calculations are required based on the advertiser reporting criteria 'operational purpose'.
Is it possible to design dashboards for operational purposes?
Is it possible to design dashboards for operational purposes?
Solution.
Create dashboards through reporting solutions
and query to get insights into campaign data,
such as budgeting for operational purposes and checking efficiency by media. campaign data insights.
and query to get insights into campaign data,
such as budgeting for operational purposes and checking efficiency by media. campaign data insights.
BENCHMARK
Transportation vertical advertisers
Question.
I need to see YouTube benchmark data for the 'Transportation' vertical for campaign execution.
Is it possible to check efficiency data such as VTR and CTR for each product?
Is it possible to check efficiency data such as VTR and CTR for each product?
Solution.
The benchmark solution provides media-specific execution status
and efficiency data based on Nasmedia's internal execution data.
Calculate YouTube campaigns run by
the 'Transportation' vertical and get the average VTR and CTR data advertisers need.
and efficiency data based on Nasmedia's internal execution data.
Calculate YouTube campaigns run by
the 'Transportation' vertical and get the average VTR and CTR data advertisers need.
MIXMODEL-REMIX
Gaming vertical advertisers.
Question.
The advertiser's target KPI is 'Increase brand awareness through video'.
You need to calculate the budget allocation to maximize reach to men 2039 based on a total of 1 billion. is required. Media will be executed on Youtube, Facebook, and Twitch.
You need to calculate the budget allocation to maximize reach to men 2039 based on a total of 1 billion. is required. Media will be executed on Youtube, Facebook, and Twitch.
Solution.
ReMix calculates the right budget for each medium to maximize the reach of your target audience within the given conditions.
budget allocation for each medium to maximize reach.
Youtube (50%) to maximize reach for Male 2039 within the given conditions,
Facebook (35%), and Twitch (15%) for a total of 60.0% reach.
budget allocation for each medium to maximize reach.
Youtube (50%) to maximize reach for Male 2039 within the given conditions,
Facebook (35%), and Twitch (15%) for a total of 60.0% reach.
